Social media influencers are everywhere. Take a look at your own personal social media accounts for a minute. Chances are, you know someone who is building a personal brand or has become an authority in a particular industry based on their reputation as an expert within the space. Social media…

There used to be a time when SEOs could get away with almost anything. They could stuff pages with irrelevant keywords, build spam incoming links from shady domains, paste duplicate content across pages, and still go unpunished by search engines. But today, bad SEO can result in a sharp decline…

Local businesses are looking to capitalise on using search engines such as Google to drive traffic to their website and through their front door. Research has indicated that 60 to 70 percent of in store purchases start with research online. For a small business this is a massive opportunity to…