Great content is a good starting point, but effective SEO requires a combination of several different strategies. The most effective SEO expert strategies include both on-page and off-page SEO.
On-page SEO
These efforts are focused on optimizing your website for search engines. For example:
Creating keyword-rich titles, headers and descriptions for your pages. If you use WordPress, Yoast is an excellent plug-in that can help optimize your on-page SEO by ensuring you’re using the right keywords and phrases in the right places.
Optimizing your images too by including keywords in their file names.
Having website analytics installed so you can track how people engage with your website. Google Analytics is free and easy to install. It’s also a good idea to install a heatmap tool like Crazy Egg, which shows you how people actually navigate around your site (and where they’re clicking).
Off-Page SEO
This refers to actions taken outside of your website that can increase traffic to it, such as:
Writing guest blog posts for high profile industry publications that link back to your site.
Promoting your site on social media channels (this will help with brand awareness and social signals).
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Each page on your website should be targeting a core term, as well as a “basket” of related terms. In his review of the perfectly optimized page, Marcus Miller outlines a number of on-page SEO best practices for 2019. While it would seem that the primary focus is on content optimization, there are many technical elements that contribute to strong organic performance, including page speed, mobile-friendliness, and schema markup.
Moz points out that the key to avoiding duplicate content issues is canonicalization — that is, telling Google which version of a URL is the original so they don’t penalize you for duplicate content. You can do this by using 301 redirects on your site or by using canonical tags in your robots.txt file.
SEO is a big deal. It’s one of the top two most important ways to get traffic to your website.
Search engine optimization (SEO) is the process of making improvements to your website so that it ranks higher in search engines like Google, Bing and Yahoo. The higher you rank, the more visitors you will receive which can result in more sales and more business.
The main components of an SEO strategy are called on-page SEO and off-page SEO. For a beginner’s guide to on-page SEO, check out this post. This post will focus on off-page SEO and how it helps your website rank higher.
On-page SEO is all about the optimization of the website itself. Often, this optimization is done in a way that will increase rankings in search engines. In order to do so, you need to understand and implement a solid on-page SEO strategy.
There are many different aspects of on-page SEO, but here are some of the most important:
- Keyword research
- Title tags
- Meta descriptions
- Optimized images and videos
- URLs
- Headings
- Content length
- Interlinking (linking to other pages on your site)
- Site structure (how your site is laid out)
On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services.
This means going the extra mile to research appropriate keywords, create valuable content and enhance web pages with relevant terms. At the same time, you can’t ignore technical issues that may prevent search engines from accessing or indexing your content.
Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Many people associate off-page SEO with link building, but it’s not just that. In general, off Page SEO has to do with promotion methods — beyond website design —for the purpose of ranking a website higher in the search results. Go here to subscribe for on-page SEO updates.