Become an SEO Specialist


If you’ve ever wondered what an SEO consultant Sydney specialist does, you’re not alone. The job title itself can be a bit confusing. However, if you want to work in search engine optimization (SEO), then it’s worth learning all the ins and outs of what this role entails. In this article, we’ll discuss the basics behind becoming an SEO specialist and how to break into this exciting field. We will also give information on job growth trends so you can determine if it’s right for your future career path!

What Is an SEO Specialist?

If you’ve ever used a search engine to find information, then you’re probably familiar with the term “SEO.” SEO stands for search engine optimization—and an SEO specialist is someone who specializes in improving the visibility of websites in search engines.

SEO specialists are responsible for optimizing websites for search engines. The goal is to make sure that when people perform searches on Google or Bing (or whichever other major search engine they choose), your website appears at number one on their list of results. This makes it easier and more pleasant for users to access your content instead of having to scroll through multiple pages of search results.

What Does an SEO Specialist Do?

An SEO specialist is responsible for improving a website’s search engine ranking. They use a variety of tools to track and analyze data, optimize webpages, create relevant content, and maintain the site’s structure.

SEO specialists are often tasked with improving both internal (back end) and external (front end) optimization strategies. Internal optimization focuses on making changes to the code that powers your website in order to improve user experience by making it easier to navigate through its pages. External optimization includes factors such as keywords targeted by search engines when searching for relevant information about your business or industry related topics.

How to Become an SEO Specialist

The best way to become an SEO specialist is to learn how to use SEO tools. It’s important that you know how to use these tools for your own website, as well as for the websites of your clients.

  • To analyze your own site and its competitors, you should have a basic understanding of analytics (Google Analytics), indexing (Ahrefs), link building (Majestic) and content marketing (Buzzsumo).
  • You should also be able to analyze backlinks using Ahrefs or Majestic Site Explorer.

Job Growth Trend

The SEO specialist market is experiencing a rapid growth trend. The reason for this explosive demand is simple: businesses want to use the internet to expand their reach and increase sales, but they need help doing so. The demand for SEO specialists has grown 200% since 2013. Due to this strong growth rate and increased competition from other professionals like web developers and digital marketing managers, it’s important that you have both the skills necessary to succeed as an SEO specialist and an understanding of how those skills can be applied in different situations across different industries.

To understand why being able to adapt your approach based on industry needs is so important, let’s look at some examples of what types of jobs exist within various industries.

Thorough understanding of SEO is key

SEO, the science of improving the visibility of a website in search engine results pages (SERPs), is a constantly evolving field. It’s not just about following rules and checking off boxes; it requires an understanding that what works today may not work tomorrow.

To keep up with the ever-changing landscape of SEO, you need to be willing to learn new things at all times. One day you’ll be optimizing your site for Google Panda 4.2, and then two weeks later you’re optimizing your site for Google Penguin 2.0!

In addition to keeping up with SEO trends, it helps if you can quickly absorb new information about a topic and apply it immediately without having to wait for someone else’s approval before moving forward.


With a thorough understanding of SEO and the ability to apply it to your website, you can become an SEO specialist. This is a great career choice for anyone who loves working with technology and wants to be at the forefront of an important industry revolution. The field is growing rapidly as more businesses realize how important it is for them to stay competitive online.