The first step in any SEO project is to learn what makes a page or website rank well. SEO specialist Sydney is the one doing a checklist to fix your website structure.
There are many factors that contribute to a page’s ranking in Google search results, but there are some common elements among the top-ranking pages. This SEO checklist will help you understand how search engines work and what you can do to make your site more search engine friendly.
Here are some of the most important elements to consider:
Content – Content is king when it comes to SEO. The quality of your content determines how well it will rank in search results, so it’s important that you create relevant, unique content that satisfies the needs of your target audience.
Links – Search engines give more weight to sites with more links pointing toward them from reputable sources. To get more links, ask others who publish similar content if they’d be willing to link back to yours or mention it as a resource in their posts (for example: “For more information on this topic, check out our article at www.examplewebsite.com”).
The search engine optimization (SEO) checklist is a great way to ensure that your website is optimized for search engines. It’s also a good way to make sure you’re not missing any SEO opportunities on your site.
The checklist below is made up of 17 different items that you should be checking off as you go through the site. While this list doesn’t cover everything you need to know about SEO, it does cover the basics and can help you identify what needs to be done next.
If you’re looking for a quick way to improve your website’s search engine optimization, there are plenty of things you can do. Here are some of the most effective SEO strategies, with links to resources that will help you learn more about each one:
Meta title tags: The meta title tag is the HTML code that appears at the top of your browser window when you visit a web page. It’s important because search engines use it to describe the content on your site, so they can show it in their search results. The most common mistake people make with meta titles is leaving them blank or using generic text like “Untitled Document.” If you don’t have time to write an original meta title for each page on your site, at least add something descriptive and unique so readers will be drawn to click through when they see it in search results.
Meta description tags: Similar to meta title tags, meta description tags are used by search engines as a snippet of text that describes what’s on your page. Unlike meta titles, though, meta descriptions aren’t displayed in browsers — only in search engine results pages (SERPs). That’s why it’s important not only to include meaningful descriptions but also ensure that those descriptions are unique across all pages.
The following is a comprehensive SEO checklist that will help you to fix your site, and get it ranking in Google.
- Verify site ownership (Google My Business)
- Verify site identity (Google Search Console)
- Add structured data markup for product and place pages (Google Search Console)
- Enable mobile friendly view on your site (Google Search Console)
- Ensure pages load quickly for mobile users (Google PageSpeed Insights)
- Use https instead of http when possible (Google Search Console)
- Optimize meta titles, descriptions, and alt attributes for every page on your site (Google Search Console)
If you’re not getting the traffic you want, there’s a good chance the problem is on your end.
The problem could be as simple as a bug in your code or as complicated as an architecture issue that’s affecting your entire site. Inquire here for SEO analysis and tech audit.
But if you don’t know what to look for, it’s hard to figure out where to start. That’s why we put together this SEO checklist. It’ll help you fix any problems with your website that might be holding back your search engine rankings and traffic.